KEY STRATEGIC PARTNERS

Paul Lin is a Senior Strategy Consultant focused on Innovation, Digital Marketing and Branding.  He started his career at a digital startup during the first wave of the Internet (Dot Com). He fell in love with technology & the startup culture and carried that passion to world class 4A Marketing Agencies like DDB, BBDO, Wunderman and Saatchi where he held roles as Chief Digital & Strategy Officer.  

Paul has worked across multiple categories in North America, Asia and Europe for some of the best brands in the world like Unilever, P&G and PepsiCo. He is passionate about the creative and strategic process and specializes in crafting wholistic solutions that solve client’s business problems.  When Paul is not working with clients, he’s collaborating with the Digital Marketing and Startup community to help drive thought leadership.  

Paul is currently an Adjunct Instructor at NYU Shanghai in the School of Professional Studies (SPS). He hosts a cross-continental series called “Transforming Marketing & PR – Lessons from China” to facilitate discourse across the business community in China and the US. In addition, Paul is an ‘Advisor’ on the Marketing & Media Committee at AmCham Shanghai after serving as the ‘Chair’ for over 8.5 years.  

He is the ‘Digital Transformation Head’ at ATTA and sits on the Board of 2 tech startups. He’s been a mentor for startups for over 4 years through SOSV’s Chinaccelerator and MOX program, helping Asian entrepreneurs grow their startups globally.  

Paul’s a leader, a collaborator, an advocate for great ideas. He can facilitate ideation workshops to deliver the most meaningful outcomes across different business categories. He’s lived in the US and Canada, and now calls Shanghai home with his wife and 2 rescued cats

Sarah Guo is an Executive Coach, Leadership Trainer and Executive Mentor. 

She has more than 20 years’ working and management experiences with various multi-national, state owned and private companies. She served as a HR Executive for an European Retailer, Sales Manager for a leading Foreign Airline, and as a Director and co-MD for consulting and training companies. 

Sarah has worked with hundreds of corporate clients from diverse industries during her coaching and training career. Those business knowledge and insights help her understand business needs quickly. Her management experiences and people orientation also enable her to understand people issues in a deeper way, so she can tailor the solution based on clients’ situation and needs.

She knows well how to leverage business leader ’s passion and goals to realize transformational and sustainable changes. Her coaching clients include business leaders and decision makers, senior managers, business entrepreneurs and people who seek help for a balanced and happier personal life. 

In addition to coaching, Sarah also conducts workshops and training sessions on Communication Skills, EQ, Leadership, Personal Development and Motivation.

Sarah is naturally curious and generous toward people. With strong passion to bring the best out of people, she strongly believes that everyone is resourceful, what they need is different perspectives and motivation so they can develop continuously and reach their full potential. 

Sarah graduates with an MBA from UK, a Certified Coach and Mentor Coach from ICF, and a Certified DISC and Team Facilitator